To consolidate the olive as a recognised contributor to the Mediterranean identity through our continuous support and sponsorship. This will stimulate local development and strengthen economic and social links across all cultural aspects in our area of produce.

To trade with extra virgin olive oil and related products in the domestic and international markets.

Create, coordinate, manage, develop and implement communication strategies, to market olive oil, its derived and related products in domestic and international markets.

To advise, plan, manage and execute online and offline marketing plans and strategies on olive oil, its derivatives+ and related products in the domestic and international markets.